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TECHNOLOGY

Apple is reportedly working on iPhone game controllers

The VergeSunday, September 13, 2026 at 6:30 PM

RedScroll Brief

Apple is reportedly working on iPhone game controllers
Image via The Verge

Bloomberg's Mark Gurman says Apple is developing two game controllers for the iPhone and will likely sell them under the Beats brand. Rumors that Apple might enter the game controller business have circulated for some time.

RedScroll Signal

Impact
High
Category
Technology
Market relevance
Moderate
Why it matters
Technology shifts change how people work, communicate, and build — often faster than policy can follow. Bloomberg's Mark Gurman says Apple is developing two game controllers for the iPhone and will likely sell them under the Beats brand. Rumors that Apple might enter the game controller business have circulated for some time. Secondary effects may show up in markets and supply chains linked to Apple and Technology.

Desk copy

RedScroll Briefing

Extractive editorial brief — not a reprint of the original

What happened

Bloomberg's Mark Gurman says Apple is developing two game controllers for the iPhone and will likely sell them under the Beats brand. Rumors that Apple might enter the game controller business have circulated for some time.

Why it matters

Technology shifts change how people work, communicate, and build — often faster than policy can follow.

Background

The Verge reported on this under technology. RedScroll surfaces the signal with an extractive brief — not a reprint of the original article. Read the source for full reporting.

Timeline

  1. The Verge published: Apple is reportedly working on iPhone game controllers

  2. Story is in today’s RedScroll edition. Follow the original source for updates.

Economic impact

Secondary effects may show up in markets and supply chains linked to Apple and Technology.

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Source

The Verge

Original reporting by The Verge. RedScroll provides an extractive briefing only.