BUSINESS

Monterey Car Week auctions could hit a record $500 million, with help from younger buyers

CNBC BusinessThursday, August 13, 2026 at 3:19 PM

RedScroll Brief

Monterey Car Week auctions could hit a record $500 million, with help from younger buyers — Image via CNBC Business

A new generation of millennials and Gen Zers is taking over the collecting market from baby boomers and bidding up modern supercars at Monterey Car Week.

RedScroll Signal

Impact: High
Category: Business
Market relevance: High
Why it matters: Corporate and market moves reprice risk and reveal where power and cash are concentrating. A new generation of millennials and Gen Zers is taking over the collecting market from baby boomers and bidding up modern supercars at Monterey Car Week. Investors will watch earnings, rates, and competitive positioning connected to Monterey Car Week and Monterey.

Read original source → CNBC BUSINESS Edition 2026-08-13

Desk copy

RedScroll Briefing

Extractive editorial brief — not a reprint of the original

What happened

A new generation of millennials and Gen Zers is taking over the collecting market from baby boomers and bidding up modern supercars at Monterey Car Week.

Why it matters

Corporate and market moves reprice risk and reveal where power and cash are concentrating.

Background

CNBC Business reported on this under business. RedScroll surfaces the signal with an extractive brief — not a reprint of the original article. Read the source for full reporting.

Timeline

Thu, Aug 13, 2026, 3:19 PM UTC
CNBC Business published: Monterey Car Week auctions could hit a record $500 million, with help from younger buyers
Now
Story is in today’s RedScroll edition. Follow the original source for updates.

Economic impact

Investors will watch earnings, rates, and competitive positioning connected to Monterey Car Week and Monterey.

More on

Record

Source

CNBC Business

Original reporting by CNBC Business. RedScroll provides an extractive briefing only.