BUSINESS
Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
CNBC BusinessSunday, November 8, 2026 at 2:00 PM
RedScroll Brief
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.
RedScroll Signal
- Impact
- High
- Category
- Business
- Market relevance
- High
- Why it matters
- Corporate and market moves reprice risk and reveal where power and cash are concentrating. Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon. Investors will watch earnings, rates, and competitive positioning connected to Poppi and Gatorade.
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RedScroll Briefing
Extractive editorial brief — not a reprint of the original
What happened
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.
Why it matters
Corporate and market moves reprice risk and reveal where power and cash are concentrating.
Background
CNBC Business reported on this under business. RedScroll surfaces the signal with an extractive brief — not a reprint of the original article. Read the source for full reporting.
Timeline
CNBC Business published: Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
Story is in today’s RedScroll edition. Follow the original source for updates.
Economic impact
Investors will watch earnings, rates, and competitive positioning connected to Poppi and Gatorade.
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Source
CNBC Business
Original reporting by CNBC Business. RedScroll provides an extractive briefing only.