BUSINESS

Rockstar Energy founder builds Celsius stake, wants to take over as CEO

CNBC BusinessFriday, August 7, 2026 at 8:23 PM

RedScroll Brief

Rockstar Energy founder builds Celsius stake, wants to take over as CEO — Image via CNBC Business

Rockstar Energy founder Russ Savage told CNBC he now controls 12 million shares of Celsius Holdings, amounting to roughly 4. 7% of the energy drink company.

RedScroll Signal

Impact: High
Category: Business
Market relevance: High
Why it matters: Corporate and market moves reprice risk and reveal where power and cash are concentrating. Rockstar Energy founder Russ Savage told CNBC he now controls 12 million shares of Celsius Holdings, amounting to roughly 4. 7% of the energy drink company. Investors will watch earnings, rates, and competitive positioning connected to Energy and Rockstar Energy.

Read original source → CNBC BUSINESS Edition 2026-08-07

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RedScroll Briefing

Extractive editorial brief — not a reprint of the original

What happened

Rockstar Energy founder Russ Savage told CNBC he now controls 12 million shares of Celsius Holdings, amounting to roughly 4. 7% of the energy drink company.

Why it matters

Corporate and market moves reprice risk and reveal where power and cash are concentrating.

Background

CNBC Business reported on this under business. RedScroll surfaces the signal with an extractive brief — not a reprint of the original article. Read the source for full reporting.

Timeline

Fri, Aug 7, 2026, 8:23 PM UTC
CNBC Business published: Rockstar Energy founder builds Celsius stake, wants to take over as CEO
Now
Story is in today’s RedScroll edition. Follow the original source for updates.

Economic impact

Investors will watch earnings, rates, and competitive positioning connected to Energy and Rockstar Energy.

Source

CNBC Business

Original reporting by CNBC Business. RedScroll provides an extractive briefing only.