TECHNOLOGY
Tim Cook’s Apple: his 10 biggest wins and misses
The VergeTuesday, September 1, 2026 at 11:00 AM
RedScroll Brief
Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone.
RedScroll Signal
- Impact
- High
- Category
- Technology
- Market relevance
- Moderate
- Why it matters
- Technology shifts change how people work, communicate, and build — often faster than policy can follow. Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Secondary effects may show up in markets and supply chains linked to Tim Cook and Apple.
Desk copy
RedScroll Briefing
Extractive editorial brief — not a reprint of the original
What happened
Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone.
Why it matters
Technology shifts change how people work, communicate, and build — often faster than policy can follow.
Background
The Verge reported on this under technology. RedScroll surfaces the signal with an extractive brief — not a reprint of the original article. Read the source for full reporting.
Timeline
The Verge published: Tim Cook’s Apple: his 10 biggest wins and misses
Story is in today’s RedScroll edition. Follow the original source for updates.
Economic impact
Secondary effects may show up in markets and supply chains linked to Tim Cook and Apple.
More on
Related stories
- John Ternus is now the CEO of Apple
The VergeTECHNOLOGY
- How engineered microbes could help feed the world’s crops
MIT Technology ReviewTECHNOLOGY
- The Download: a secretive antiaging drug and joining virtual power plants
MIT Technology ReviewTECHNOLOGY
- The Download: inside OpenAI’s Hugging Face hack, and a new EV takes on the US
MIT Technology ReviewTECHNOLOGY
- The Bentley Supersports: A stripped-out engineer's indulgence
Ars TechnicaTECHNOLOGY
- Trump admin shelves Cyclospora research despite record-breaking outbreak
Ars TechnicaTECHNOLOGY
Source
The Verge
Original reporting by The Verge. RedScroll provides an extractive briefing only.